Globally, we are the largest provider of sparkling beverages, ready-to-drink juices, juice drinks and coffees.
Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day.
We are committed to meeting the evolving needs of our consumers who are increasingly making purchase decisions based on their concerns for the health and well-being of their families. We are constantly working to offer consumers a beverage for every lifestyle and occasion. Our portfolio comprises a wide range of full-, reduced-, low- and no-calorie sparkling and still beverages, including juices and juice drinks, waters, sports and energy drinks, teas, coffees, and dairy- and soy-based beverages. And we continue to build our portfolio of vitamin- and nutrient-enhanced beverages. Our portfolio has more than 3,500 beverages—three times the number we offered 10 years ago. Of these, more than 800 are low- and no-calorie beverages, which make up nearly 25 percent of our global portfolio.
In 2007, we created Live Positively to bring structure and visibility to the sustainability programs that already existed in our Company and the Coca‑Cola system. Live Positively provides a framework to help us redesign the way we work and live, so that we consider sustainability as a part of everything we do. Our Live Positively commitments in the United States include our partnerships with organizations that advance our shared goals around health and wellness, including the National Association of Hispanic Nurses, American Academy of Pediatrics, Academy of Nutrition and Dietetics (formerly the American Dietetic Association) and the Healthy Weight Commitment Foundation.
More specifically, Coke partnered with NAHN for the Los Angeles Día de la Mujer Latina Health Fiesta in 2010, which attracted over 5,000 attendees. A team of physicians and more than 20 NAHN volunteer nurses helped conduct free breast exams and taught women how to perform self-breast exams. Attendees were encouraged to receive free health screenings, including diabetes and cholesterol check-ups, as well as vision, pregnancy and blood pressure tests. The event offered informative exhibits, culturally-tailored adult fitness training programs and physical activities for youth, educating the Latino community on healthy living, obesity and nutrition.
In 2011, the Coca-Cola Foundation awarded a $150,000-grant to support NAHN's Muevete (Move) USA program. Through the program, Hispanic nursing students were equipped to educate Hispanic youth and their families about childhood and adolescent obesity. They shared messages of balanced living and healthy choices, and encouraged physical activity and exercise. The Coca-Cola Foundation will again provide a $150,000-grant to extend Muevete (Move) USA into 2012.
Learn more about Live Positively and The Coca-Cola Company at www.livepositively.com.
You can also download this informative flyer about the Coca-Cola Company efforts to help the Hispanic and others live a health life.
Update on The Coca-Cola Company’s Health and Wellness Efforts and Initiatives
As a valued partner of the Coca-Cola Company, we want to update you on important initiatives we are undertaking in our continued efforts to promote healthy living and combat obesity, particularly among the Latino community. We have always strived to be part of the solution and healthy living and obesity are complex issues that require collaborative solutions among many stakeholders, including non-profits, health care providers, government, academia and business. Coca-Cola has always been committed to working within local communities to develop meaningful and sustainable solutions.
As an example, Coca-Cola with its industry partners established the school beverage guidelines in the U.S. which voluntarily removed sparkling, full-calorie beverages from primary and secondary schools. The result was a reduction in beverage calories delivered to schools by 88+ percent in the first half of 2009-2010 school year.
Thank you in advance for kindly taking the time to review the materials. If you have any further questions, please feel free to contact us. We look forward to continuing to work on mutually beneficial programs that better the lives of the Latino community.
Obesity is a serious issue and we’re committed to working with all segments of society to help address it.
- Today, nearly one-third of our volume in North America is low- and no-calorie and 19 of our 20 brands globally have diet or light versions.
- The Company’s average calories per serving decreased nearly 11% in the United States over the past decade.
- We offer Americans more than 150 low- and no-calorie beverages to choose from.
- We offer portion-controlled versions of our most popular brands such as mini cans of Coca-Cola®, Sprite®, Fanta® Orange and Seagram’s®.
- Calorie information is now front-of-pack on nearly all Coca-Cola products worldwide. Calorie information is also being made available on Company-controlled fountain and vending machines as part of the beverage industry’s Clear on Calories program.
- We work with national and community partners to support active, healthy living programs. For example, with the Boys & Girls Club of America, we support Triple Play, a program that promotes smart nutrition and physical activity after school. A review of the program found that boys and girls who participated were more physically active and had a better understanding of nutrition than those who did not participate.
- This summer we’re kicking-off the third-annual America Is Your Park campaign which provides recreation grants to parks voted America’s favorite. These grants enhance or build areas in the park for people to play and be active.
- The Coca-Cola Foundation’s support of Muevete USA program, a national project of the National Association of Hispanic Nurses that trains new nurses to teach Latino children and their families about nutrition, physical activity and healthy lifestyles. Using a “train the trainer” model, these nurses are working with children and their families to combat childhood and adolescent obesity in 15 communities throughout the United States.
- We also helped establish the national school beverage guidelines in the U.S. by voluntarily removing sparkling, full-calorie drinks from primary and secondary schools. 88 percent of beverage calories shipped to schools have been eliminated as part of the beverage industry’s School Beverage Guidelines program.
- Coca-Cola has maintained a fifty year-long policy to not market its beverage brands to children under the age of 12. In 2010, it strengthened this policy as part of the Better Business Bureau’s Children’s Food and Beverage Advertising Commitment.
- Specifically, we do not advertise our sparkling beverages on TV programming directly targeted to children under the age of 12. We also will not buy advertising directly targeted at audiences that are more than 35 percent children under 12.
Data supports that restrictive and discriminatory food policies do not work and singling out sugar sweeten beverages is misguided. People eat and drink many different things—no one food or beverage alone is responsible for overweight or obesity.
- Studies have shown that restrictive policies lead to substitution; people will often replace one food or beverage for another that may or may not have fewer calories or less sugar/fats.
- According to the National Cancer Institute, the average American diet derives 93 percent of calories from other sources whereas, combined, soft drinks, sports drinks, sweetened water beverages, energy drinks and fruit drinks make up just 7 percent of the average diet.
- Since 1999-2000, consumption of sugar from sodas has declined 39 percent and sales of carbonated soft drinks have been falling since 2005; yet obesity rates during these periods remain at all-time highs.
- We believe all foods and beverages, including Coke, can have a place in a sensible diet when people balance their calories in with calories out through an active lifestyle.
We are committed to providing thoughtful, science-based and actionable information based on the most current nutrition knowledge.
- We’re committed to placing calorie information on the front of labels so people will see at first glance the calories they’ll consume.
- We’re working with medical partners such as American Academy of Family Physicians, American College of Cardiology and others to independently review the data on sweeteners and develop resources to share with their members and their patients.
- We’re working with educators and communicators to develop effective programs to help Americans live healthy and balanced lives.
- We’re working with governments to develop partnerships to keep citizens healthy and happy.
In short, we are working with all stakeholders to ensure Americans can make smart, healthy choices to help all of us “live positively.”